Transform Your Wellness Business Today

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Blogs are a great way to market your products, and many companies should be doing much more of it. However, there are strict regulations about what you can and cannot say, how you say it and how the claim relates to your products. If you get it right, you may gain lots of new business. If you get it wrong, however, you might find yourself in hot water with the authorities. My team and I are extensively trained in EFSA health claims compliance and the on-hold botanical claims, leaving one less thing for you to worry about.

Creating your supplement formula is both exciting and challenging at the same time. Designing a formula can be daunting with so many regulations regarding novel foods, banned and restricted herbs, maximum levels and age-associated nutrient restrictions. That's why we are here to help you. We will create your formula based on your needs and take into account regulations, overage limits and maximum capacity based on elemental and compound weights. 

Label regulations are stringent in the UK, and labels must include information related to NRVs, have the active nutrients listed in the correct order, be compliant with the EFSA health claims regulations and have all of the relevant warnings—that's just for starters. Fonts need to be the right size and colour, and certain information needs to be on the correct panel of the label. Getting it right the first time saves money in printing costs, and getting it wrong may hinder your ability to sell in marketplaces and retail settings. 

If there is one way to best market your product to practitioners, it is to provide them with up-to-date technical information and drug/nutrient interactions. This information can come in an online portal, practitioner-focused leaflets and practitioner-focused videos. Ariella and her team provide the most up-to-date and impressive research surrounding the active ingredients in your products so that you can effectively educate professionals in the Nutrition field. 

One of the best ways to sell your product in-store is to enlist the help of the shop staff. They can only sell your product if they are fully trained and feel confident about the product. As an experienced product trainer, Ariella can teach staff on your behalf, answer questions and ensure that store staff are best equipped to sell your products to their customers. 

Adhering to EFSA Health Claims compliance regulations is essential for all of your marketing material, including your website, adverts, store information points, and all public communications. Let us give you a helping hand and check or write the material for you. 

Do you need a qualified Nutritionist to represent your brand? Look no further. Ariella has extensive experience in press work and can provide a range of services to suit your needs. 

Liaising with manufacturers can be difficult if you do not understand manufacturing processes, techniques and quality measures. Ariel has extensive experience working with supplement manufacturers and can be the middle person to simplify things significantly for you and ensure that creating your supplement is as smooth as possible.